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PPC management that pays for itself

We run profitable pay-per-click campaigns across Google Ads, Microsoft Ads, and paid social. Every dollar is managed to return on ad spend, so you get more qualified leads and sales, not just clicks and impressions.

Get a free PPC audit Where we advertise
What we optimize
Return on ad spend (ROAS)
Cost per acquisition (CPA)
Click-through rate (CTR)
Quality Score
Wasted spend
4.7×
average return on ad spend
-38%
average cost per acquisition
$30M+
in ad spend managed
72h
to launch your first campaigns
Ad accounts we have scaled
uRecruitsPayday Cash LeadsScentiraMcGrocer
Pay-per-click advertising

Instant traffic, managed for profit

Managed to return on ad spend, not just clicks
You keep full ownership of your ad accounts
Senior media buyers, no junior autopilot
Get a free PPC audit

PPC is the fastest way to get in front of buyers who are ready to act. While SEO compounds over months, a well-built paid campaign can start driving qualified leads within days. The catch is that it only works when every part of the account is dialled in, from keywords and audiences to bids, creative, and landing pages.

Most accounts quietly leak budget on the wrong searches, weak ad copy, and pages that do not convert. We find that waste, cut it, and reinvest it into what actually produces sales. The result is a leaner account with a lower cost per acquisition and a higher return on ad spend.

Whether you run Google Search, Shopping, paid social, or all of the above, you get senior media buyers, transparent reporting, and a plan focused on profit, not vanity clicks.

Where we advertise

Every major ad platform, run by specialists

Google Ads

Search, Performance Max, and the Display network.

Google Shopping

Feed-driven product ads for online stores.

Meta Ads

Facebook and Instagram for demand and retargeting.

LinkedIn Ads

Precise B2B targeting by role, company, and industry.

Microsoft Ads

Bing search reach, often at a lower cost per click.

YouTube Ads

Video campaigns for awareness and conversion.

TikTok Ads

Native short-form video for high-growth brands.

Amazon Ads

Sponsored products and PPC for marketplace sellers.

Campaign types

The right campaign for every stage of the funnel

We match campaign type to intent, so cold audiences and ready-to-buy searchers each get the right message.

Search campaigns

Capture high-intent buyers the moment they search for what you sell.

Shopping & Performance Max

Product-led campaigns that scale e-commerce revenue profitably.

Paid social

Demand generation and creative testing on Meta, TikTok, and LinkedIn.

Remarketing

Win back visitors who did not convert with targeted follow-up ads.

Display & video

Build awareness and stay top of mind across the web and YouTube.

App & lead gen

Drive installs or capture leads with conversion-focused campaigns.

Where your budget goes

Every dollar accounted for

We structure spend across the funnel so you are never over-invested in clicks that do not convert. You see exactly how budget is split and what each part returns.

High-intent search50%
Shopping / product25%
Remarketing15%
Testing & prospecting10%

Illustrative split. Yours is set by your goals, margins, and data.

Why paid ads work

Demand you can switch on today

When someone searches for what you sell, a well-run ad puts you at the top at the exact moment they are ready to buy.

65%
of clicks on high-intent searches go to paid ads
more likely to buy when arriving from a paid ad
$2
average return for every $1 spent on search ads
90%
reach of the Google Ads network across the web
Problems we solve

If your ads feel like a money pit, this is why

"We get clicks but no conversions."

Clicks without sales usually means weak targeting or a landing page that does not match the ad. We tighten both so the traffic you pay for actually converts.

"Our cost per lead keeps climbing."

Rising costs often come from broad keywords, poor Quality Scores, and no negative lists. We restructure the account to drive your cost per acquisition back down.

"We can't scale without losing ROAS."

Scaling breaks accounts that were never built for it. We add new channels, audiences, and creative in a structured way so spend grows without efficiency collapsing.

"We don't know what's actually working."

Without proper conversion tracking, you are flying blind. We set up clean tracking and clear dashboards so every dollar is tied to a result.

"Performance Max is a black box to us."

Automated campaigns still need expert inputs. We feed them the right assets, audiences, and signals, and keep a close eye on where the budget actually goes.

"Our last agency was a black box."

You should always know what is being changed and why. You keep full ownership of your accounts and get transparent reporting and regular calls.

What's included

Full account management, every month

Your management fee covers the whole job, from strategy and build to creative, testing, and reporting. Here is what a typical month looks like.

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Campaign management
Daily monitoring, bid and budget optimization across channels.
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Keyword & audience work
Ongoing research, negative keywords, and audience refinement.
+
Ad creative & copy
Fresh ad variations and creative tested continuously.
+
Landing page CRO
Testing and improvements on the pages your ads point to.
+
Conversion tracking
Clean tracking and a live dashboard tied to leads and sales.
+
Reporting & strategy call
A monthly review of results and the plan for the month ahead.
Our PPC process

How we turn spend into return

01

Audit & goals

We review your existing accounts, find wasted spend, and set clear targets for ROAS, CPA, and volume tied to your margins.

02

Build & structure

We architect campaigns, keywords, audiences, and conversion tracking from the ground up, with clean structure built to scale.

03

Creative & landing pages

We write the ads and align them with landing pages built to convert, because the best bid in the world cannot fix a weak page.

04

Test & optimize

We run continuous tests on bids, audiences, creative, and pages, cutting what loses and scaling what wins, every single week.

05

Scale & report

As profitable campaigns prove out, we scale spend carefully and report on the numbers that matter on a live dashboard.

Proven results

PPC success stories

B2B SaaS · Google Search & LinkedIn

uRecruits drives demos with paid search

Challenge. A high cost per demo and broad campaigns spending budget on low-intent clicks.
What we did. Rebuilt the account around buyer-intent keywords, added negative lists, and layered in LinkedIn retargeting.
233
conversions in 30 days
$2.75
cost per conversion
1.44k
clicks on $640 spend
Finance · Google Search

Payday Cash Leads lowers cost per lead

Challenge. Expensive, highly competitive finance keywords driving a steep cost per lead.
What we did. Tight keyword and geo targeting, compliant ad copy, landing page tests, and disciplined bid management.
-38%
cost per lead
+72%
qualified applications
2.8×
return on ad spend
Why choose Novlers

PPC that respects your budget

You own your ad accounts, you see every number, and you never pay for clicks we cannot justify.

You own everything

Accounts, data, and creative stay yours. No hostage situations if you ever leave.

Profit, not clicks

We optimize to ROAS and CPA, reporting on leads and revenue, not impressions.

Senior media buyers

Experienced specialists manage your account, not junior staff on autopilot.

Transparent fees

Clear management pricing with no hidden markups on your ad spend.

Landing pages included

We optimize the pages your ads point to, so more clicks become customers.

No long lock-in

Flexible monthly plans. We keep your business by performing, not by contract.

★★★★★5.0

"The Google Ads strategy consultation provided by Neeraj was insightful and comprehensive. His strategic recommendations demonstrated a deep understanding of our objectives and target audience. Highly recommend his services for tailored and effective strategies."

G
Google Ads client
Founder, B2B SaaS
★★★★★5.0

"Neeraj and his team are experts in SEO and digital marketing, paid search included. Great communication and daily updates made the work easy and manageable. Reach out to them for real experience and expertise in this field. Thumbs up to them."

V
Varun Goel
Founder, Dentalstall
PPC FAQ

PPC questions, answered

How much should I budget for PPC?+

It depends on your market, margins, and goals. We recommend a starting budget after the audit, usually enough to gather meaningful data quickly while keeping risk low, then scale as the numbers prove out.

How is your management fee structured?+

We charge a clear monthly management fee based on scope and spend, with no hidden markups on your ad budget. You always know exactly what you are paying for.

How soon will I see results from PPC?+

Campaigns can drive traffic and leads within days of launch. The first few weeks gather data, and from there we optimize toward steadily improving ROAS and a lower cost per acquisition.

Do I keep ownership of my ad accounts?+

Always. Your Google Ads, Meta, and other accounts stay in your name with full access. If we ever part ways, you keep everything we built.

Should I run PPC and SEO together?+

For most brands, yes. PPC delivers immediate traffic and data while SEO builds compounding organic visibility. Run together, they reinforce each other and lower your overall cost per lead.

Do you optimize landing pages too?+

Yes. Conversion rate optimization is part of how we manage PPC. We improve the pages your ads point to so more of the traffic you pay for turns into customers.

Which ad platforms do you manage?+

Google Ads, Microsoft Ads, Google Shopping, Meta, LinkedIn, YouTube, TikTok, and Amazon. We recommend the mix that fits your audience and goals rather than spreading budget thin across all of them.

Do you write the ads and build the campaigns?+

Yes. We handle everything: campaign structure, keywords, audiences, ad copy, and creative. We will use your brand assets and product information, but you do not have to build anything yourself.

Can you take over an existing account?+

Absolutely, and we often do. We start with an audit of your current account, keep what is working, fix what is not, and rebuild the rest, all while your campaigns keep running.

Spending on ads but unsure they work?

Get a free PPC audit. We will show you where your budget is leaking and the fastest path to a better return.

Get your free PPC audit See pricing