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eCommerce marketing that grows profit, not just traffic

We help online stores scale revenue across every channel: SEO, paid ads, email, and conversion optimization, all tuned to the metrics that matter for e-commerce, from return on ad spend to average order value and customer lifetime value.

Get a free store audit How we grow stores
Metrics we move
Return on ad spend (ROAS)
Average order value (AOV)
Conversion rate
Customer lifetime value (LTV)
Cart abandonment
4.7×
average return on ad spend
+38%
average order value lift
+64%
store conversion rate lift
$40M+
in store revenue influenced
Stores we have grown
ScentiraMcGrocerECORN AgencySimple Medical ProductsDentalstall
eCommerce marketing

Traffic is easy. Profitable growth is not

Managed to ROAS, AOV, and lifetime value
Shopify, WooCommerce, and marketplace expertise
Full funnel: SEO, ads, email, and CRO together
Get a free store audit

Driving traffic to an online store is the easy part. Driving it profitably, and turning visitors into repeat customers, is where most stores struggle. Rising ad costs, thin product pages, leaky checkouts, and one-and-done buyers quietly eat into margins that looked healthy on paper.

We treat your store like a system, not a set of disconnected campaigns. Paid ads and SEO bring the right shoppers in, conversion optimization turns more of them into buyers, and email and retention marketing bring them back to buy again. Every lever is tuned to real e-commerce metrics: return on ad spend, average order value, conversion rate, and customer lifetime value.

Whether you are on Shopify, WooCommerce, Magento, or a marketplace, you get one senior team running the whole funnel toward a single goal: profitable, compounding growth.

How we grow stores

Every lever that moves store revenue

eCommerce SEO

Category and product page optimization that wins high-intent organic shoppers.

Category · Product · Technical

Shopping & paid ads

Google Shopping, Performance Max, and paid social tuned to profitable ROAS.

Shopping · PMax · Meta

Marketplace ads

Amazon and marketplace PPC that grows sales where shoppers already buy.

Amazon · Sponsored · Feeds

Conversion optimization

Product page, cart, and checkout testing that lifts conversion and order value.

CRO · A/B tests · Checkout

Email & retention

Flows and campaigns that recover carts and turn buyers into repeat customers.

Klaviyo · Flows · Win-back

Feed & CRO tracking

Optimized product feeds and clean tracking so every channel is measured properly.

Feeds · GA4 · Server-side
Why it matters

Small gains compound into big revenue

In e-commerce, a few points of conversion or a higher average order value flow straight to the bottom line.

70%
average cart abandonment rate across stores
2-3%
typical store conversion rate, with room to grow
cheaper to retain a customer than acquire one
+1pt
conversion lift can mean a large revenue jump
Problems we solve

If your store is busy but not profitable, this is why

"Our ad costs are eating our margins."

Rising CPCs hurt when you lean on ads alone. We balance paid with SEO, email, and retention so you are not renting every sale.

"Lots of traffic, not enough sales."

Low conversion points to product pages, speed, or checkout friction. We test and fix the steps where shoppers drop off.

"Shoppers buy once and never return."

One-and-done buyers cap your growth. We build email flows and retention campaigns that lift repeat purchases and lifetime value.

"Carts get abandoned constantly."

Most carts never check out. We recover them with a streamlined checkout plus abandonment flows that win back lost sales.

"We can't scale ads profitably."

Scaling breaks accounts built for small budgets. We restructure campaigns and feeds so spend grows without ROAS falling apart.

"Our product pages don't rank."

Thin content and weak structure keep stores off page one. We optimize category and product pages to win organic shoppers.

Platforms we work with

Wherever your store lives, we know it

Shopify
WooCommerce
Magento
BigCommerce
Amazon
Google Shopping
Klaviyo
Meta & TikTok Shop
Our eCommerce process

From audit to profitable scale

01

Store & funnel audit

We analyze your store, channels, and funnel to find where revenue is leaking, from ad waste to checkout drop-off.

02

Tracking & feed setup

We get clean tracking and optimized product feeds in place so every channel is measured and fed correctly.

03

Launch & optimize channels

We launch and tune SEO, Shopping, paid social, and email, all pointed at profitable acquisition and retention.

04

Convert & retain

We test product pages and checkout to lift conversion, then use email and retention to grow lifetime value.

05

Scale profitably

As the numbers prove out, we scale spend and channels carefully, protecting ROAS while growing revenue.

Proven results

eCommerce success stories

Fragrance · Full funnel

Scentira scales revenue across channels

Challenge. Heavy reliance on paid social with slipping ROAS and weak organic and email revenue.
What we did. Added product SEO, Shopping, email flows, and CRO so growth no longer depended on ads alone.
4.7×
blended return on ad spend
+38%
average order value
2.3×
monthly store revenue
Grocery · Shopping & CRO

McGrocer lifts conversions and order value

Challenge. Strong traffic but low conversion and a low average basket size hurting margins.
What we did. Optimized product feeds and Shopping, then ran CRO on category, cart, and checkout flows.
+64%
store conversion rate
+29%
average order value
-22%
cart abandonment
Why choose Novlers

Built for store economics

We understand margins, returns, and lifetime value, so we optimize for profit, not just top-line revenue.

Full funnel, one team

SEO, ads, email, and CRO run together so your channels reinforce each other.

Profit-first metrics

We optimize ROAS, AOV, and lifetime value, not vanity traffic numbers.

Platform experts

Deep experience with Shopify, WooCommerce, Magento, and marketplaces.

Retention built in

We grow repeat purchases, not just first orders, so each customer is worth more.

Clean data

Proper tracking and feeds mean decisions are based on real numbers, not guesses.

No long lock-in

Flexible monthly plans. We keep your business by growing it, not by contract.

eCommerce FAQ

eCommerce questions, answered

Which platforms do you work with?+

Shopify, WooCommerce, Magento, and BigCommerce, plus marketplaces like Amazon and channels like Google Shopping, Meta, and TikTok Shop. We meet your store where it already lives.

Do you only run ads, or the whole funnel?+

The whole funnel. Ads bring shoppers in, but SEO, conversion optimization, and email and retention are what make a store profitable. We run them together rather than in isolation.

How do you improve conversion rate?+

We analyze where shoppers drop off, then test product pages, cart, and checkout. Faster pages, clearer information, trust signals, and a smoother checkout all lift conversion and order value.

Do you handle email and retention?+

Yes. We build welcome, abandonment, and win-back flows plus campaigns in tools like Klaviyo, so you recover lost carts and turn one-time buyers into repeat customers.

What size stores do you work with?+

From growing DTC brands to established stores doing significant monthly revenue. We tailor the channel mix and budget to your stage, margins, and goals.

How soon will we see results?+

Paid and CRO wins can come within weeks, while SEO and retention compound over months. We prioritize quick wins early, then build the channels that drive durable, profitable growth.

How much does ecommerce marketing cost?+

It varies with channels, ad spend, and scope of work. We scope a plan to your revenue goals and margins, are transparent about management fees versus ad spend, and focus budget where the return is strongest for your store.

Which marketing channel delivers the best ROI for ecommerce?+

It depends on your products and audience, but most stores see the best returns from a mix: SEO and email for durable, low-cost revenue, paid search and shopping for high-intent demand, and paid social for discovery. We balance the mix to your margins and goals.

Do you help reduce cart abandonment?+

Yes. We use a combination of on-site conversion improvements, abandoned-cart email and messaging flows, retargeting, and checkout and trust optimisation to recover lost sales and lift overall conversion rate.

Ready to grow your store profitably?

Get a free store audit. We will review your channels, funnel, and metrics, and show you the fastest path to more profitable growth.

Get your free store audit See pricing