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How to cut wasted ad spend without losing volume
Paid Media4 min read

How to cut wasted ad spend without losing volume

Most Google Ads accounts waste somewhere between 20% and 40% of their budget. The money does not vanish in one dramatic place. It leaks slowly through irrelevant search terms, lazy bidding, conversion

NK
Neeraj Kumar
Digital Marketer · June 23, 2026

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